COLUMBIA MEMORIAL SPACE CENTER
The Columbia Memorial Space Center partnered in 2019 with Cal State University Los Angeles and the Advertising Art Direction class to design a new identity and campaign for their 10th Anniversary.
PROJECT SCOPE
The goal was to create a campaign for the 10th anniversary of the Space Center. All media and deliverables need to fit the proposal given by the Columbia Memorial Space Center.
THE GUIDING PURPOSE
“We are here to encourage the thinkers of tomorrow”
WHO ARE THEY?
CMSC is a non-profit group and museum. They aspire to be different than other science centers and museums. They want to create new, exciting, and unique ways to connect to the community and bring science to the masses. They’re small, scrappy and not afraid of immersing themselves head first into new ideas.
TARGET AUDIENCE
Children 8-15 who attend the Center and in result the parents who take them.
TONE OF VOICE
Approachable
A little edgy
Soul
Aspirational
Communal good
CURRENT LOGO
INSPIRATION
PERSONALITY
FIRST BRANDING DRAFTS
FIRST CAMPAIGN DRAFTS
THE BRANDING
THE BRANDING
COLOR
THE CAMPAIGN
THE CAMPAIGN
Although this direction was chosen, the Center has not gone through with rebranding.
No reason was given.